The last goal he ever scored

Posted by Marlinee on Jun 11, 2016 in Middle Age

I know almost as much about Gordie Howe as I do about Muhammad Ali. Which is to say, not very much about either of them. Or maybe what I really mean is I care about as little about Gordie Howe as I do about Muhammad Ali except that Gordie Howe was more of a presence (as limited as it was) in my life than the boxer formerly known as Cassius Clay. I always thought Cassius Clay was a rather improbable name because what better name could there be for a boxer? But it was in fact his real name until his conversion to Islam in 1964 when he decided there was a better name for a boxer. But I digress.

As you probably know, Gordie Howe played in the NHL for 26 seasons starting in 1946. That means there were at least seven years when I watched him on the ice while being held hostage by Hockey Night in Canada since it was the only thing broadcast to our corner of the woods on Saturday night in prime time. Then if you were completely bored, you could stay tuned for The Juliette Show that came on live right after the hockey game at whatever time it ended.

I’m guessing Juliette sat around in her party dress eating bonbons while waiting for Gordie to win one for the Red Wings without going into overtime. Today, of course, it would all have been prerecorded and Juliette could have done other things with her Saturday night. A fun fact about Juliette: because her show was in black and white, she had to tell the audience the colour of her dress (which was always different from week to week). The Juliette Show was also in the top 10 of all Canadian programming in its time, although part of that was the obvious audience bleed-over from Hockey Night in Canada and I’m not sure that ‘Canadian top 10′ would be considered a huge accomplishment in the wider scheme of things. By the way, Juliette is still alive and kicking at 89. Take that, Gordie.

In my extensive research for this post perhaps the most interesting thing I learned was the existence of the ‘Gordie Howe hat trick’: a goal, an assist and a fight in the same game – clearly a hallmark of a well-rounded hockey player, although apparently he only achieved two of his eponymous hat tricks in his entire career. On the plus side, I would venture to say that this is probably one of his records that Wayne Gretzky did not break or even meet.

I don’t know what Gordie thought about NHL broadcast rights being wrangled from the clutches of CBC by Rogers in 2014. But he probably would care that ratings for the Stanley Cup playoffs this year are down 44% and there has been a similar decline in regular season ratings. Like many things in the sports and entertainment universe, hockey ain’t what it used to be. Apparently audience research has shown that Hockey Night in Canada needs to be modernized to improve its appeal to Millennials. What that looks like I have no idea and clearly neither does Rogers. But at least Gordie has been spared the trauma of dealing with the ‘hipification’ of something as mundane as a hockey game.



All that’s fit to print

Posted by Marlinee on May 22, 2016 in Customer Service

Let me first say, in my own defense, I actually do lots of reading on the internet. I probably read the same kinds of things that you do (or maybe I don’t read quite as much of the random content links on Facebook – someone must be clicking on them or there wouldn’t be so many of them, but it certainly isn’t me. And you certainly never saw me do it. But I digress.). I read stuff like news stories on reputable news sites, news stories on un-reputable news sites, and ‘news’ stories on Hollywood gossip sites. But when it comes to reading what is now referred to as ‘long form’ content (meaning it isn’t ‘She took a garden rake and you won’t believe what happened!!’ or ’14 things you never knew about ice cream!!’, I’d rather have the physical manifestation than the virtual one.

Unfortunately, it appears that my preferences (and probably my entire demographic too) are well on their way to irrelevance when it comes to how the newspaper and magazine world chooses to conduct itself. Not that I’m in denial about the economics of publishing today and the necessity of online income streams. Quite the contrary. But here are some recent examples that demonstrate some decisions are not being considered with the big picture in mind.

I have been a faithful subscriber to Toronto Life magazine for at least 25 years, or for half of its tenure as a publication, which I think qualifies me as a loyal customer. I am also a frequent visitor to the Toronto Life website, because of the useful, up-to-the-minute information it provides about events in the city. But there has been a disturbing trend over the past year: the entire content of the main cover story has started appearing on the website a good week before the issue hits my mailbox. This annoyed me so much that I sent an email to the editor to point out the irrelevance of having a subscription when I could read the whole issue online for free sooner than my paid copy. To her credit, I immediately received a response saying she was glad I brought it to her attention and that she would think more carefully about the timing of releasing stories to the general (unpaying) public. Duh!

I also subscribe to the Friday and Saturday edition of a newspaper. They also often publish things online before they hit the physical paper, but at least after a certain point they charge people to read the internet version. So that’s not my beef here. My problem is what happens when I need to interrupt the delivery of the paper. It used to be I received a credit for the un-delivered issues. Now, I don’t get a credit but I get free access to the online equivalent, which isn’t the main website content but a special electronic reproduction of the physical paper, complete with ‘pages’ you can turn, ads as they would appear in the analog layout, and text in columns. This actually sounds like a good option until you actually want to use it to read the paper.

First, the print is of course so small (because the broadsheet has to be shrunk to the size of a computer screen – and don’t even think about trying to read it on anything smaller than a laptop) that you have to zoom in so you can only read a small portion of the text, which is of course still in columns. The other problem is you need the internet to access it, and when I need to cancel my paper I am typically not in a place where it is convenient to download the virtual version. So the result is, I have decided to cancel my subscription for the summer and pick up random papers when it’s convenient. I hope that has the desired effect on the newspaper’s bottom line.



But wait – there’s more!

Posted by Marlinee on May 1, 2016 in Middle Age

The least well known thing about Phil Kives was his name. Not a bad thing really, since back in the day it was only proper to have your name in the paper twice: once when you’re born and once when you die. This week it was Phil’s turn to punch his second ticket. Before establishing K-Tel, which is why he garnered many more print inches than most of our obituaries will merit, Mr. Kives was a travelling salesman. There was a time when travelling salesman was a respectable profession. So respectable in fact that we have travelling salesmen to thank for the Gideon Bibles in every single hotel room, because the Gideon Society was started when two purveyors of door-to-door goods met when on the road. Or maybe not that respectable, because apparently they failed in their initial quest to start a Christian travelling salesman club due to lack of interest. But I digress.

Mr. Kives was, by his own account, a travelling salesman extraordinaire, proving that neither modesty nor lack of self-confidence interfered with his ambitions. One of the keys to his success was the ability to craft questions to clinch the sale that could only reasonably be answered ‘yes’. Such as, ‘don’t you want your wife to cook better meals?’ or ‘don’t you want to look neat and tidy?’ or ‘don’t you think if you listen to classical music everyone will think you are smart?’ (Okay, maybe I made that last one up.)

According to Mr. Kives, his career really took off when Seymour Popeil (father of Ron Popeil, scion of Ronco and beloved by fishermen everywhere) refused to let him sell his wares because he was getting ‘too big’. Such is the cut-throat world of the gadget huckster. But that didn’t keep young Phil down for long: that’s when he got the idea to produce compilation records. The first big seller was 25 Polka Greats, surely the most unlikely title to have been snapped up by a million and half U.S. households, the most unlikely part being finding 25 polka tunes that could be labeled as ‘greats’ (although I don’t think Mr. Kives worried too much about accuracy in advertising). Apparently you can still buy Hooked on Classics today, in case you were not one of the original 10 million who added it to their record collection the first time around.

Aside from inventing and popularizing the musical polyglot, Mr. Kives was also a pioneer in the art of the infomercial. If you think about it, this was a natural extension of door-to-door sales: instead of having to knock on the door you go straight into the living room. And given the amount of air time taken up by the modern infomercial, he was clearly on to something.

At this point in history, it is hard to imagine how many new things it’s possible to invent. Even Elon Musk is less an inventor than someone seeking to perfect things that have already been invented. So say what you will about the lasting importance of Veg-o-matics and Miracle Brushes, at least Phil Kives made a lasting mark on day-to-day life.



The rites of spring

Posted by Marlinee on Apr 17, 2016 in Houses

Opening up the cottage is like a cross between Halloween (the trick part, not the treat part) and April Fool’s day (the that’s a joke right? part). Even though we do our best to batten down the hatches and wrap a swath of protective cover over everything in sight, the ravages of winter and random acts of time that take place behind our backs always have the last laugh. Herewith the known chronicle of opening weekend 2016 (there will, of course, be ample room for the unknown chronicle to make its presence known in the weeks to come).

1. Although this fact was well known on closing weekend 2015, when the barge was at least considerate enough to limp into the dock rather than give up the ghost in mid-lake limbo, we have four boats with nary a working motor between them. Kind of an issue when living on an island.

2. Even though there are no visible ways they can possibly be getting in, at least one mouse breached the walls last year. We know this because one of the cats deigned to interrupt his nap to fulfill his job description, and not because we witnessed this heroic feat but because a month or two after the fact the carcass made its presence known. So just in case, before closing up I placed mouse poison in attractive locations. And sure enough, at least one mouse had an all-inclusive winter vacation spent dining on Warfarin, sleeping in freshly made beds, and lounging on the couch (which was also apparently a tasty thing to eat).

3. The kitchen faucet decided to call it quits. Probably because some errant drops of water froze in the mechanism that runs the spray nozzle. So the question is whether to spring for a new faucet or just remove the bits that don’t work and do without a spray function. The answer, as anyone with a cottage knows, is the latter, because you don’t mess with anything that works at least within a tolerable range of acceptability because it will never end well.

4. One of the crowning achievements of 2015 was the final completion of the dock and its associated shoreline deck. I will not go into the details surrounding the 15 year journey to realizing this key infrastructure component because that would just add insult to injury, the injury in question being ice damage. Fortunately most of the dock remains functional. Unfortunately, some effort will be required to rehabilitate other parts. And we all know the only truly limited resource is time.

5. On a more positive note, it looks like the garlic I planted last fall is coming up, as have the early spring flowers. I have never planted garlic before and learned after the fact that you are supposed to separate the cloves, not just put the whole head in the ground, which kind of makes sense but was less obvious than the purveyors of garden garlic seem to think it should be. So anyhow, the garlic is coming up and I will consult Mr. Google to find out what you do with the green bits above the ground and figure out when I’m allowed to uncover what’s below the ground. Be afraid, very afraid.

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You’ve got mail

Posted by Marlinee on Mar 27, 2016 in Work

The guy who invented email died earlier this month. Although at this stage in email’s evolution, we probably would rather bury Raymond Tomlinson than praise him, there is no denying its influence on how we conduct our personal and business correspondence today.

I having been using email since 1985, giving Ray a bit of a head start to perfect things after he first taught computers attached to ARPANET to address each other individually in 1971. By 1986 I was actually in charge of our entire corporate email system, a responsibility I was as far from being qualified for as being in charge of refueling the space station. Luckily being in charge meant having a group of people who did the actual work of making sure the system was alive and well and accurately transmitting electronic messages coast to coast. My crowning achievement was overseeing the day we had to break the system into two parts to accommodate the growth in user base, which happened on a weekend so as not to prevent inconvenience. And that in itself tells you how far we have evolved (or actually, devolved): it was perfectly okay to go without email on a Saturday and Sunday and the world did not end. Fortunately the electronic surgery went off without a hitch because I have no idea what I could have done if everything had gone south except head south myself to Paraguay or somewhere else without extradition.

Email initially replaced paper memos as the primary device for internal communication. Like email, memos arrived in your personal inbox. Like email, memos were often useless distractions, such as announcing a redesign of the spaces in the parking lot (an actual memo I actually got in 1979). Unlike email, it was easier to say you didn’t get the memo and therefore willfully ignore the shift in lines of the parking spaces.

But to give it its due, email is perhaps one of the few electronic innovations that actually contributed to the (as yet unattained) goal of the paperless office because it made the paper memo and its cousin the three-part inter-office communication form obsolete. Oh, except for the guys (and they were all guys) who had their secretaries print out their emails before they would read them, and then have them filed after duly stamping them with the ‘read’ stamp.

Of course email may have made a dent in paper consumption but it created an entirely new problem: inbox bloat. That’s because it’s possible for anyone to issue memos to anyone else all day and, even worse, all night. It also allows the dreaded ‘reply all’ function, which we all know is the 10th circle of hell.

For reasons that escape me, if you search for ‘memo template’ you will get 535,000 results. I personally have not seen the electronically created version of a paper memo since about 1990. However, one thing that was good about them was there were rules about when to use them, rules what to say in them, and especially, rules about who to send them to – part of what we used to call the ‘rules of business’ communication. And that’s really what companies are trying to re-institute when they make forays into trying to reign in rampant email. If they would just go back to first principles of memo best practices, the problem would be solved. Oops – gotta go – my inbox just pinged me.

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Is this a real life? Is this a fantasy?

Posted by Marlinee on Mar 6, 2016 in Middle Age

We should all know the difference between what happens online or on screen and what actually happens In Real Life (IRL) but somehow it is sometimes very hard to distinguish between these two things. Isn’t IRL where we spend all of our minutes, hours and days, and isn’t NRL (Not Real Life, a term I may have just coined and don’t even think about trying to steal it) the antithesis of actual things that matter. But I digress. Here are some things we see every day on various screens and devices that I wish actually existed in real life.

1. Good wardrobes for working women. Although apparently, The Good Wife gets most of her clothes off the rack, the outfits sported by all of the women on Suits and by Claire Underwood as she swans around the White House are all figments of someone’s very customized imagination. There are endless instances of beautiful neutral colored shifts, effortlessly glamorous trench coats and leisurewear that never ever existed IRL. If TV shows can’t even find clothing appropriate for women in positions of power, how could any normal human being ever hope to look as well turned-out? And even if Alicia does manage to make do with ensembles that do exist IRL, she can only do it by spending $1000 on a blouse (double that on shoes).

2. Technology interfaces. Have you noticed that any technology that appears in a movie or television show bears no resemblance to functionality available on your IRL devices, even if it isn’t science fiction? For example, any time something is copied from one place to another, the documents show as a thumbnail and then whisk themselves neatly off the screen in a chic little ‘whosh’. Or if something is being transferred secretly from a phone to a thumbdrive (something I’m sure that happens every day), you see each individual file being transmitted in a line-by-analog-line to the transportable device. IRL we still get the ‘blue screen of death’ more often than we thought was possible in the 21st century.

3. Apartments that people who do not come from a family of billionaires can afford New York, LA, San Fran (fill in the desirable city here) etc. I’m sure that Carrie Bradshaw’s midtown bachelor pad would rent for at least $10,000 a month while her earnings as a freelance writer would be more in line with having 5 roommates in a two bedroom slum. People on TV also never have dirty dishes, piles of laundry or cat barf on their carpets. Or maybe they do, and they just have an army of cleaning people that works away quietly in the dead of night to make sure everything is shipshape by morning. IRL we wake up to the same mess we left the night before, compounded by fresh cat barf to step in while searching for something relatively clean to wear.

4. Pets that make money. Of course a handful of people have been able to monetize their pet’s cuteness, but if you do the math it works out to about .0000001% of the pet population that is paying their own way. My cats, for example, are perfectly content to sit back (or lie down) and live a completely work-free life, even though they are at least as adorable as any star of the Internet Cat Festival. IRL pets remain on the wrong side of the household balance sheet.

5. Food that dances like no one is watching. The most recent issue of Bon Appetit is entirely devoted to taking pictures of food, including the ‘rules’ for taking photos at dinner. If you need proof that society as we know it has devolved to a dangerous level of vacuousness, you now have it. Photogenic food is now mandatory, as is the requirement to take and share photos of every meal, snack and raw ingredient. IRL, you are certainly allowed to admire what’s on your dinner plate, but then please just get on with the business of actually eating the food.

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The name game

Posted by Marlinee on Feb 7, 2016 in Work

Yes, it’s a thing. And a very lucrative thing apparently. There is a job called being a ‘namer’. People pay people to come up with name for their idea, product, concept, movie, drug, colour, and I’m sure babies if you happen to be Kanye and Kim (do you really think they came up with North and Saint on their own?)

In fact the drug thing is kind of the Olympics of naming because there are so many rules around what you are allowed to call drugs (at least in the half of the world that claims to be civilized). One of the gauntlets a pharmaceutical must pass is the dreaded ‘doctor’s handwriting’ test: Whatever name in question must not be possible to be mistaken for something else when being interpreted by a pharmacist. Something like cyanamid (a deliquescent caustic crystalline compound) turning into cyanide (any chemical compound that contains monovalent combining group CN). Oh wait – maybe not a good example.

We do know, however, there are names that can go horribly wrong. The classic is the perhaps apocryphal tale of the Chevy Nova’s launch in Latin America (feel free to look that one up). Another of the better examples of ‘what were they thinking’ happened in 2002, when thanks to the Enron-related downfall of Andersen Consulting, the major accounting firms were all forced to send their ‘advisory’ practices to wander on their own in the desert. Pricewaterhousecoopers (in itself a poster child for naming gone very wrong) decided to call its newly minted consulting offspring ‘Monday’. According to those who do the math, this exercise in rebranding cost $110 million, or roughly 2 percent of the offshoot’s projected annual revenue. Much hilarity ensued. I can report, having been an actual employee of PwC (the post-Monday retrenchment name for the consulting arm), that I am not at all surprised they were hoodwinked into buying that particular version of the Emperor’s new clothes. But honestly, what would any sane person be thinking? Here are three examples of what they failed to anticipate.

1. “I don’t like Mondays.” They missed this one because of course no accountant would know anything about Boomtown Rats, only rat races in general.

2. “Monday, Monday, can’t trust that day.” In fact, as we know, every other day of the week is fine. So perhaps they should have moved further down the list of potential names.

3. And finally my personal favourite: I Bought Monday. Because probably to escape the shame of retrenching and recoup some of the tithe to the ‘namer’, PwC managed to convince IBM to buy its consulting arm and thus unceremoniously kicked Monday to the curb. In a more ironic turn of events, once the statute of limitations on accounting firms having advisory businesses expired, PwC proceeded to poach back its key employees from IBM. But that’s another story…

So next time you notice – or even more telling, don’t notice – a name, remember that it didn’t happen by accident. Imax and Jello and Coke and Apple and Starbucks and yes, even IBM, are all proof that names matter.



Love will keep us alive

Posted by Marlinee on Jan 24, 2016 in Middle Age

Blogs didn’t exist when Elvis and John Lennon died. There was no Instagram to fill up with selfies of chance encounters with newly dead music celebrities. And there was no Facebook on which to repost eulogies and elegies and bootleg YouTube clips of long lost performances of dubious provenance. Despite the handicap of no internet at the time, I do remember exactly what I was doing when I heard the news (oh boy) in both cases.

I was folding laundry in the late afternoon of August 16, 1977 when word of Elvis’ demise came over the airwaves. I can’t say I was a huge Elvis fan but he wasn’t completely absent from the soundtrack of my youth. Maybe it was his relatively young age combined with his larger than life persona that made it a shocking event. And indeed there were many who were unable to believe a less-than-immortal Elvis (come to think of it, that faction is still alive and well).

With John Lennon it was little more of a momentous event, him being a critical component of the most commercially successful band in the history of popular music (and like Elvis, has made way more money when dead than when alive). He was also young – just turned 40 – but the most unfathomable part was being taken out by a North American ‘fan’. And in the true litmus test of how impactful this event was, his death was announced by Howard Cosell on Monday Night Football. Since I don’t watch football on Monday nights or otherwise, I didn’t find out until the morning of December 9. 1980 when it seemed peculiar that all of the songs on the radio featured John Lennon. Lennon is on record as crediting Elvis for getting him out of Liverpool and he got a chance to meet Elvis when the Beatles were on their 1965 summer tour in the U.S., although apparently he found the meeting less than earth shattering.

Which brings us to David Bowie. I was also not a huge fan, him being more of a guy thing, what with his obsession with spiders and Mars and probably puppy dogs tails. I did warm to him slightly in his disco years, when I am sure his diehard fans just locked themselves in their basements and listened to endless loops of Space Oddity on their reel to reel tape players. But I digress. Although it might seem far-fetched, there are way fewer than six degrees of separation between Elvis and the Thin White Duke. First, Elvis supposedly approached Bowie in 1977 to produce one of his records. Second, ‘Golden Years’ is supposedly about Elvis. Now of course it is impossible to verify either of these ‘facts, being that dead men don’t tell tales, but I like them anyway. But what is true is that both David Bowie (Jones) and Elvis Presley were born on January 8.

And then even more dominos started to keel over:

• Glenn Frey from the Eagles, whose favourite way to sum things up was apparently “Ladies and gentlemen – Elvis has left the building”. Or at least that’s according to Joe Walsh so maybe take that one with a grain of salt.

• Dale Griffin from Mott the Hoople, who I am pretty sure never met Elvis but would not have had any semblance of success without David Bowie because they wouldn’t have had ‘All the Young Dudes’ handed to them on a silver platter, and also because Glam Rock would never have been invented.

• Mic Gillette from Tower of Power, who I am also pretty sure never met Elvis. But in case you are looking for a change of job, Tower of Power is currently searching for a new lead singer (not to replace Mic, he was a brass player guy) if you don’t mind being on the road 200 days a year.

And now it’s not because of too many deep fried bacon sandwiches or assassins wanting more than 15 minutes of fame or falling prey to doctors with unlimited prescription pads. Instead, it’s what takes us all out in the end – bad genes, bad timing and just bad luck.



We’re going to party like it’s 1999

Posted by Marlinee on Dec 31, 2015 in Middle Age

I’m sure I’m not the only person who thinks that New Year’s Eve is a very strange construct. In fact I know I’m not because there was an article about this very thing in the paper today and there is probably a similar one published every December 31st. With apologies for bandwagoning, here are my several cents about this issue.

What is a year anyway? Since you asked, the scientific definition of a year is the orbital period of the earth moving around the sun. So that seems pretty straight forward and something we can all agree on. Oh, except of course if you are a follower of geocentrism (which yes – is actually a thing – that unsurprisingly is apparently tied up somehow with creationism and probably has Sarah Palin as patron saint). But putting aside ‘earth as the centre of the universe’ truthers, the concept of ‘year’ all goes out the window after we move beyond the orbit thing, because we insist on trying to subdivide and count time.

Time, of course, has its own existential challenges. According to Mr. Webster, “time is a measure in which events can be ordered from the past through the present into the future, and also the measure of durations of events and the intervals between them.” So in other words, time is something we invented in order to explain things like time. But I digress.

At some point we started to assign numbers to years, or orbital periods of approximately 365 days, although the 365 day thing is also arbitrary because the actual length of an orbital year varies depending on where you are situated on the longitude of the earth. For example, at the equator a year lasts 365.24219 days. Anyhow, when we started assigning numbers to years it was long after the start of our orbital birth, or about 4.5 billion years ago if you are in one camp, or 6 to 10,000 years ago if you are in another. So either way you slice it, we are way beyond any year starting with 2000.

Then let’s take the decision to decide a new year begins at the beginning of a month those of us who use the Julian calendar call January. January didn’t even exist until about 700 BC (or around 4,539,997,285 for purists) and it wasn’t until 46 BC (4,539,997,939 on the real calendar) that Julius Caesar decreed in his wisdom that forever more January 1 would be the start of a new year. Then it literally all went to hell sometime in the middle ages when it was decided that all things ancient Rome were pagan and we had to choose some other random point in the year to be the start of a new orbit around the sun, most commonly the vernal equinox which also pretty much corresponded to the Christian Easter observance. Which kind of makes more sense, because spring is much more like a new beginning than winter in my book. Alas, this temporary logic was reversed when towards the end of the 16th century (4,539,998,435 to be precise) the Gregorian calendar restored January 1 as the anointed start of a new year in the Christian world.

So have a great 2016, or 5776, or 1437, or 4,540,000,001. Whatever it is, it’s still the first day of the rest of your life.



And, or Not

Posted by Marlinee on Nov 15, 2015 in Work

Apparently George Boole has a crater on the moon named after him. But that is not his key claim to fame. Without Mr. Boole, Google would not exist nor would the internet itself because computers wouldn’t exist, which is perhaps why they recently honoured his 200th birthday with a doodle. Despite my dubious relationship with math, I can credit Mr. Boole with a large part of my career direction.

One arm of philosophy (and in case you didn’t know, it contains more arms than an octopus) is logic. Logic is, of course, the study of valid reasoning (as opposed to invalid reasoning, which of course is the study of Donald Trump). It goes all the way back to Aristotle or about as far back as you can go, philosophy-wise. I have an entire degree in philosophy in spite of my deep dive into logic, which danced too close to the flame of mathematics to be healthy for my GPA. And this is where Mr. Boole first tried to trip me up with his invention of Boolean algebra. In his own words: “No general method for the solution of questions in the theory of probabilities can be established that does not explicitly recognize, not only the special numerical bases of the science, but also those universal laws of thought which are the basis of all reasoning, and which, whatever they may be as to their essence, are at least mathematical as to their form.” Right. Got it. Is it lunch time yet?

But somehow I was able to grab my B.A. in good enough order to escape to graduate school. To be exact, to library school where, contrary to popular belief, you do not learn how to shelve books (well, I guess yes you do, in the form of learning the Dewey Decimal classification system and the Library of Congress classification system, both of which are powers to be reckoned with), but how to find the answers to questions by searching through the existing base of knowledge. So guess you could say I have an entire degree in research. A degree that has been lucratively applied only in the context of not being employed as an actual librarian (but I digress).

The internet is where we researchers live these days. Most people do not venture past the simple yet elegant Google search box or any other simple search presented on the front page of most websites. Pity the fools, for they do not know the power of dipping their fingers in the Boolean pool. Because Mr. Boole figured out the power of three simple words: And, Or, Not. Unfortunately the Boolean search capability is well hidden on the interweb, perhaps to prevent people from actually finding what they want as opposed to what the ‘sponsored content’ people want you to find. In fact, to get to the Google advanced search you have to go to google.com/advanced search. And so it goes. The more we know the more we can’t access it.

According to those that figure these things out, we are approaching the zettabyte threshold of information on the internet. Who knows what we’ll get to after zettabytes (aabytes?), but each zettabyte is 1,000 exabytes. One exabyte is 1,000 petabytes. One petabyte is 1,000 terabytes. One terabyte is 1,000 gigabytes. You get the drift. But all I know is the knowledge of how to access all this ‘knowledge’ (of course excluding zettabytes devoted to cat pictures and Kim Kardashian’s rear end) is sorely lacking. Maybe that library degree will become even more valuable as we move deeper into the new millennium. Or not.

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